BIOGRAPHY

Aswar Kadiè | Founder and CEO, Aswar Sports Agency

​

Aswar Kadiè is a trailblazing entrepreneur, visionary leader, and one of the few female football agents in the world, redefining sports management and innovation in the football industry. With a relentless passion for the game and a commitment to breaking barriers, she has become a global advocate for inclusion, diversity, and equality in a traditionally male-dominated field.

 

As the Founder and CEO of Aswar Sports Agency, Aswar has built a platform dedicated to empowering athletes while revolutionising the way football talent is managed and nurtured. Her mission extends beyond individual success, she is committed to reshaping football development in Saudi Arabia, aligning her work with the transformative goals of Vision 2030. By fostering partnerships and creating opportunities in the Kingdom, she aims to position Saudi Arabia as a global hub for football excellence and innovation.

 

In addition to her work in sports, Aswar is the founder of Elva Health, a tech startup focused on revolutionising health and wellness. With a vision to bring cutting-edge, accessible solutions to the global market, Elva Health is poised to redefine the future of personal health tracking and recovery.

 

Aswar embodies resilience, courage, and ambition. Her journey is not just about breaking ceilings but about creating new pathways for women and underrepresented voices in sports and beyond. Aswar’s story inspires a generation to believe in the power of vision, determination, and inclusivity in shaping a better future.

​

Web: www.aswarsportsagency.com

​