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BIOGRAPHY

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Jasmine Skee | CEO, Guild Esports 

 

Jasmine Skee is an accomplished leader with over 20 years of experience in marketing and senior management across various sectors, including sports, music, technology, gaming and entertainment. Having previously served as the CEO of Guild Esports, the entertainment gaming brand co-owned by David Beckham and on the LSE,  Jasmine has driven significant change within the esports industry, focusing on inclusivity and community engagement. Under her leadership, Guild secured major sponsorships with renowned brands like Sky, and launched Guild Studios, a creative agency that immerses brands in gaming culture. 

 

Prior to her role at Guild, Jasmine held strategic positions, including Director of Propositions & Products at Three UK, where she developed partnerships with global entities such as Chelsea FC and Snapchat, and led the delivery of the 5G programme. Additionally, Jasmine served as Marketing Director at Live Nation, the world's largest entertainment company, and spent five impactful years at O2 as Head of Music Sponsorship. During her time there, she launched the O2 Priority ticketing programme, managing 15 music venues across the UK and executing successful campaigns for major artists, including Coldplay, Michael Bublé, and Foo Fighters. Jasmine was recognised for her innovative marketing strategies when she was recognised in Marketing Week’s Vision 100.

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