BIOGRAPHY

Karen Webb Moss | Chair of Aquatics GB & Strategic Adviser/Chair, More than Equal

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Karen is Chair of Aquatics GB and Strategic Adviser/Chair of More than Equal an initiative in motorsport focused on finding and developing the first female F1 champion.
 

She is an adviser to Quest International and through her own business, works with brands, sports, cities and governments on reputation management, nation branding, mega events, sports tourism, and marketing communications and is currently focused on major projects in the Middle East.

 

With nearly three decades in the global sport business, Karen has held leadership positions at the Supreme Committee for Delivery & Legacy/ FIFA World Cup Qatar 2022, the International Centre for Sport Security & Integrity, the International Olympic Committee, the Olympic Park Legacy Company, and others.
 

Karen’s in-house roles include the Birmingham 2022 Commonwealth Games, the Westfield Group, The Sported Foundation, the Mayor of London’s office, and London & Partners. 

She has several successful sporting Bids under her belt including the Rio 2016 Games, London 2017 World Athletics, and World Rugby’s push to return to the Olympic programme and most recently advising on major event Bids for Abu Dhabi and Qatar.

As an adviser, she has worked with brands and organisations such as the International Paralympic Committee, West Ham, BT, Swatch, Visa, Welsh Development Agency, London Borough of Newham and Beyond Sport and with Countries including Australia, Denmark, Qatar, Saudi Arabia, and Abu Dhabi. 
 

She was a co-founder of the original Women in Sport UK, founder of Women in Sport Qatar, co-founder of the Sport Integrity Global Alliance, has been a regular Olympic Games commentator and guest on BBC Radio 4, BBC World, Alkass TV and Al Jazeera.

She is an advocate and mentor for women and girls in sport, a conference speaker on this and on social impact of sport, and also, talks regularly, on surviving breast cancer.