BIOGRAPHY

Madeleine Burns | Deputy Director Sports Economy, Digital Commerce and Saudi Arabia Taskforce for the Department for Business and Trade

 

Maddie is the Sports Economy lead for the Department for Business and Trade, connecting UK businesses with international opportunities and driving investment into the UK sports sector. 

 

She was previously a strategic communications expert experienced in leading and delivering multi-million-pound cross-government campaigns blending marketing, major events, digital advertising and content, partnerships and stakeholder engagement and has worked in business facing roles across government including at Number 10 Downing Street.