

Platinum parter

Women in Sport
Leading the way to empowerment

BIOGRAPHY

Nedaa Almurabak | Managing Director, SRMG Think
​​​​
Nedaa Almubarak is an accomplished leader in strategy and public policy with over 14 years of experience driving impactful initiatives across diverse sectors, including tourism, sustainable development, and international relations.
Currently serving as Managing Director at SRMG Think, the research and advisory arm of the Saudi Research & Media Group (SRMG), she drives thought leadership, policy and research advisory as well as communication advisory- providing policymakers, private and non-profit sector leaders data-driven insights in critical domains such as macroeconomics, geopolitics, energy, and media.
Almubarak’s career included pivotal roles across key sectors in Saudi Arabia’s transformation journey. As Senior Strategy Advisor at the Ministry of Tourism, she spearheaded strategic initiatives that shaped the nation’s tourism ecosystem, including the opening of the first UNWTO Regional Office in Riyadh.
As International Affairs Advisor at the Kingdom’s Ministry of Investment, Almubarak led on the Minister’s bilateral engagements. Prior to that, she served as Advisor at the Ministry of Economy & Planning, where she led and contributed to several public policy initiatives. In other roles, Almubarak has championed sustainable development programmes, national foreign investment strategies and community changemaker programmes such as the World Economic Forum Global Shapers Programme.
Almubarak holds a Master of Public Policy from Georgetown University and Bachelors of Arts in both International Affairs and Economics from George Washington University. She is fluent in Arabic and English.
Passionate about driving meaningful impact for the region, Nedaa is dedicated to delivering transformative solutions through innovative strategies and impactful partnerships.