BIOGRAPHY

Lisa O'Keefe MBE | Secretary General, IWG UK Secretariat 

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Lisa O’Keefe MBE is the Secretary General of the International Working Group (IWG) on Women and Sport, which is the world’s largest network dedicated to advancing gender equality in sport. Lisa’s previous role was Executive Director of Insight at Sport England where she led the globally recognised ‘This Girl Can’ campaign. 

 

A former international sportswoman herself, Lisa is an advocate for women’s sport, with extensive knowledge regarding the barriers women and girls face, the need for research and insight to create systemic change, and the value of the IWG for connecting people wanting to make these changes.