BIOGRAPHY

Jacqueline Bourke | Senior Director, Creative, Getty Images 

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Drawing on Getty Images' VisualGPS insights and unparalleled access across global sport, Jacqueline brings an unique perspective on the intersection of sport, culture and creativity, advising brands on effective visual storytelling strategies across multiple platforms, markets and audiences. Heading up a team of researchers, art directors and curators, her expertise spans advertising, media, sport, sponsorship marketing, fan insight, athlete storytelling, visual trend forecasting and audience engagement, helping organizations  go beyond match-day moments and build year-round engagement through authentic, culturally relevant storytelling.

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A former Director of Art and Photography, Jacqueline is a media communications graduate with 20+ years of experience across academia, advertising and media. In 2026, she was recognized as one of Sports Business Journal's Game Changers, celebrating influential leaders shaping the future of the sports industry. She continues to work with brands to turn sponsorships into powerful content engines by combining data-led insights, authentic storytelling and Getty Images' global sports coverage, archive and custom content capabilities.