BIOGRAPHY

Alexandra Willis | CEO & Founder, JMSA 

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Alexandra joined the FA in April 2026 as the FA’s first Chief Digital Officer. She is responsible for the FA’s commercial digital and digital technology strategy, delivery and infrastructure across the England teams, FA competitions, grass roots football, Wembley stadium and major events.  Alexandra has 20 years of experience across the intersection of digital, technology, marketing and commercial in the sports and media industries,  including as Director of Digital Media and Audience Development at the Premier League, and before that as Communications and Marketing Director at The All England Club, Wimbledon. She started her career in sports journalism working for titles including the Daily Telegraph, the Independent, Sporting Intelligence and Ace Tennis Magazine.